IMMERSIVE Worldwide
BUSINESS INTELLIGENCE
REAL-TIME INTELLIGENCE. REAL-WORLD INSIGHT. MEASURABLE RESULTS.
Intelligence matters.
IMMERSIVE Worldwide’s Mind Over Matter Business Intelligence Suite provides a window into the minds of viewers, a dynamic portal revealing the collective insight of a carefully targeted audience… your audience.
Designed as an integrated research, interaction, and analytics platform, Mind Over Matter transforms a live broadcast into a worldwide focus group, discussion forum, and strategic think tank. Organizations can gauge reactions, collect meaningful data, explore audience attitudes, and identify actionable opportunities during a program real time.
Gauge reaction. Gather data. Generate insight.
Smart-device enabled and accessible through internet, Wi-Fi, and 4G/5G networks, Mind Over Matter gives every participant the opportunity to interact. Audience members can respond to live polling, submit questions, offer insights, and communicate their perspectives at the touch of a button. The resulting information is collected immediately, presented during the broadcast when appropriate, and preserved for detailed post-event analysis.
A GLOBAL FOCUS GROUP IN REAL TIME
Mind Over Matter combines quantitative and qualitative research to provide a comprehensive view of audience awareness, attitudes, interests, and intent. Responses can be analyzed in real time according to:
- Geographic location
- Demographic characteristics
- Psychographic profiles
- Professional or organizational attributes
- Individual responses
- Customized combinations of relevant factors
This ability to analyze audience data at multiple levels gives organizations a deeper understanding of how different groups perceive a product, message, strategy, or brand.
Mind Over Matter features three cornerstone applications
Each can support specific program objectives, while together they create a powerful integrated business intelligence platform.
MindShare LIVE™ Polling
Tap into the Mindset of Your Audience
MindShare LIVE gives organizations the ability to poll a targeted national or global audience during a live broadcast.
Each participant can respond to on-air questions using a smart device. Results are immediately tabulated and can be displayed graphically on screen, giving presenters, executives, experts, and audience members an instant view of collective attitudes and reactions.
MindShare combines the immediacy of live audience response with the depth of quantitative and qualitative research.
Whether evaluating a new product, testing a message, measuring brand perception, or exploring market opportunities, MindShare provides a direct and immediate view into what an audience thinks.
MindStorm LIVE™ Interactive Q&A
Connect Audiences with Experts
MindStorm LIVE gives audience members the power to ask questions, contribute perspectives, and interact directly with presenters and subject-matter experts.
Questions and comments may be submitted by phone, email, text message, or other supported digital channels. Every submission is collected in an interactive database, where it can be reviewed and prioritized by the client, content specialists, or production team.
Selected questions can be presented live on air, while remaining submissions are retained for post-broadcast follow-up, analysis, and future content development.
MindStorm turns a presentation into a meaningful global conversation. It allows audiences to participate directly while giving organizations valuable insight into the issues that matter most to them.
AIR Reports™
Audience Integrated Research
AIR Reports transform MindShare and MindStorm data into organized, actionable business intelligence.
This comprehensive reporting structure uses advanced database queries to retrieve, compare, and analyze information collected through live polling and interactive audience engagement.
AIR Reports add lasting value to every broadcast by revealing patterns, relationships, and findings that may not be immediately visible during the live program.
The result is a deeper understanding of what the audience thinks, why it matters, and how the organization can respond.